Web accessibility for online stores
Online stores can face an ADA website lawsuit at any time, and an accessibility widget on the site has not kept stores out of court.
What the law requires
ADA Title III, as applied to websites by U.S. courts. Title III names no technical standard for websites. WCAG 2.1 Level AA is the standard the DOJ adopted for government sites, and the one we test against, using its newer version 2.2..
- No fixed deadline: lawsuits can be filed at any time
EcomBack counted 2,045 ADA website lawsuits in the first half of 2026. 496 of them, about 24%, were filed against sites that already had an accessibility widget installed.
Where we focus
- Product pages: images, variant pickers and prices.
- Cart and checkout, from start to finish with a keyboard.
- Search, filters and sorting.
- Pop-ups for discounts and cookies, which often trap focus.
Sources: EcomBack: 2026 mid-year ADA website lawsuit report; UsableNet: ADA website lawsuit tracker.
Start with what you have
A free scan of up to 50 pages shows how far your site is from WCAG 2.1 AA and what fixing it would cost.
Get a free scanFind out what your site needs
Send us your address. We test up to 50 pages and send a report you can share, free.